In 2025, I was hired by Victoria Playco, a well-established sports facility contractor based in Victoria, Canada. Known for delivering high-quality government and residential athletic installations using exclusive equipment and materials, the company sought to expand beyond traditional construction services.

I developed a nationwide e-commerce website that introduced a new business model—allowing them to sell sports equipment directly, showcase service offerings, and capture customer inquiries online. This strategic transformation enabled Victoria Playco to evolve from a local contractor into a hybrid service-and-retail provider.

Since the website launch, the company has seen a significant increase in customer inquiries and engagement, marking a major step forward in their digital growth.